Module: Smart Campaign
"Email marketing returns $43 for every $1 spent on advertising.", according to Direct Marketing Association 2008 Report
Core Features
- A powerful Prospect System with integrated autoresponders
- Create and Manage Multiple Lead Caputure Campaigns
- Campaign Activity Reports
- Imported Prospect Report
- Deleted Prospect Report
- Deleted Campaign Report
- E-mail Marketing System
- Create and Manage Multiple Member Training Campaigns
- Provide access to secured area when a subscriber opts-in
- Enable members to edit existing campaign letters
- Enable members to share their personal campaign letters with other members
- Track opened campaign letters and clicked links
- Give access to campaign via Plan access preference
- Generate subscription form code to be placed on replicated or external website
- Email Suppression Manager
- Import emails into suppression list
- Mass Prospect Import Manager
- Prospect Allocation Management System
- Global Letter Theme Library
Basic Preferences
- Enable/Disable Activity Reports
- Enable/Disable Prospect Imports
- Option to Notify Admin of new prospects
- Option to show prospects email address to campaign owner
- Option to allow campaign owner sent email broadcast to prospects
- Option to allow attachments
- Option to show campaign owner's email as sender
- Option to include birthday and gender field on subscription form
- Option to check prospect's email address against campaign undeliverable or opt-out list or against global lists
- Option to check for duplicate email address
- Enable/Disable Double Opt-In Requirement
- Option to auto-delete unconfirmed double opt-in request
- Enable/Disable inclusion of opt-out link in campaign letters.
- Option to set campaign letter limit
- Option to allow customization of campaign letters by campaign owners.
- Option to auto approve modified campaign letters.
- Option to allow sharing of campaign letter between campaign owners.
- Option to allow HTML letters
Advanced Preference
- Enable/Disable Web Page Access
- Enable/Disable Campaign Sent Report
- Enable/Disable Broadcast Report
- Enable/Disable Open Letter Tracking
- Option to show Open Letter Report to campaign owners
- Option to delete prospects after x-day of subscribing to campaign
- Option to auto subscribe prospects to multiple campaign when they opt-in.
- Enable/Disable deletion of bounced back emails.
- Option to specify different Mail server(s) for each campaign mailing task.
- Enable/Disable Broadcast Open Letter Tracking
- Option to show Broadcast Open Letter Report to campaign owners.
- Option to allow prospects to be added to the Contact Manager
- Option to auto add prospects to Contact Manager when they opt-in
- Option to auto subscribe prospects into another campaign when they have received a specific letter
- Enable/Disable Subscription (opt-in) by email
Access Manager
- Option to assign individual users as the campaign owner
- Option to assign a Class of Users as the campaign owner
- Campaign Owners are only allowed to see prospects subscribed from their website.
Prospect Queue Manager
- Option to assign individual users as the campaign owner
- Option to assign a Class of Users as the campaign owner
- Campaign Owners are only allowed to see prospects subscribed from their website.
FlexField Manager
- Option to add custom fields
- Define Field type
- Option to mask data
- Option to define default value
- Option to include field on subscription form
- Option to show entered field value on campaign owner prospect reports
- Option to allow field to be included in search results
- Option to designate field as required
- Option to set required data format
- Option to allow campaign owners to edit field value
- Option to include field value on notifications and letter emails.
Broadcast Manager
- Prospect Email Broadcast System
- Compose broadcast email in HTML/TEXT
- Option to send immediately or schedule to broad at a set date/time
- Option to send broadcast to prospect who have receive a specific campaign letter
- Option to send broadcast to prospects who have subscribe between two specified date/time
- Option to pull data from prospect's record for use in broadcast mailing
- Option to send a test mail to any specified email address
- Option to include attachments in broadcast
Campaign Letter Manager
- Create and Manage Campaign Letters
- Option to define Priority Status
- Option to allow campaign owners to modify letter
- Option to put field data from prospect's record to include in letter
- Generate campaign subscription form for use on replicated or external websites
- Option include link in campaign letters to allow prospects to request for the next letter to be sent immediately
- ption to include text advertisement in campaign letters
- Option to include custom opt-out message and link in campaign letters
- Option to specify when next letter is sent from the date of the previous letter
- Prospect Import/Export Wizard
- Option to define URLs for successful subscription, opt-out, and request next letter requests
- Graphical Reports provided to both Administrator and Campaign Owners
